Learn · ⁨学习⁩

A-Level Business · ⁨A-Level 商业⁩

Choose a lesson to begin. · ⁨选择一门课程开始。⁩

1 Business and its environment · ⁨企业及其环境⁩ 0 / 7 Watch lesson · ⁨观看课程⁩

1.1.1 Enterprise and adding value · ⁨企业家精神与增加价值⁩ 1.1.2 Entrepreneurs, plans and sectors · ⁨企业家、计划与部门⁩ 1.2 Business structure · ⁨企业结构⁩ 1.3.1 Size and growth of business · ⁨企业规模与增长⁩ 1.3.2 Economies and diseconomies of scale · ⁨规模经济与规模不经济⁩ 1.4 Business objectives · ⁨企业目标⁩ 1.5 Stakeholders in a business · ⁨企业的利益相关者⁩

2 Human resource management · ⁨人力资源管理⁩ 0 / 5 Watch lesson · ⁨观看课程⁩

2.1.1 Human resource management · ⁨人力资源管理⁩ 2.1.2 Training and the workforce · ⁨培训与劳动力⁩ 2.2.1 Motivation theories · ⁨激励理论⁩ 2.2.2 Financial and non-financial motivators · ⁨财务和非财务激励因素⁩ 2.3 Management · ⁨管理⁩

3 Marketing · ⁨市场营销⁩ 0 / 5 Watch lesson · ⁨观看课程⁩

3.1.1 The nature of marketing · ⁨营销的本质⁩ 3.1.2 Demand, supply and elasticity · ⁨需求、供给与弹性⁩ 3.2 Market research · ⁨市场调研⁩ 3.3.1 The marketing mix and product · ⁨营销组合与产品⁩ 3.3.2 Price, place and promotion · ⁨价格、渠道和促销⁩

4 Operations management · ⁨运营管理⁩ 0 / 4 Watch lesson · ⁨观看课程⁩

4.1.1 The nature of operations · ⁨运营的本质⁩ 4.1.2 Methods of production and technology · ⁨生产方法与技术⁩ 4.2 Inventory management · ⁨库存管理⁩ 4.3 Capacity utilisation and outsourcing · ⁨产能利用与外包⁩

5 Finance and accounting · ⁨财务与会计⁩ 0 / 6 Watch lesson · ⁨观看课程⁩

5.1 Business finance · ⁨企业融资⁩ 5.2 Sources of finance · ⁨融资来源⁩ 5.3 Forecasting and managing cash flows · ⁨现金流的预测与管理⁩ 5.4.1 Costs · ⁨成本⁩ 5.4.2 Break-even analysis · ⁨盈亏平衡分析⁩ 5.5 Budgets · ⁨预算⁩

6 Business and its environment (A Level) · ⁨企业及其环境（A Level）⁩ 0 / 3 Watch lesson · ⁨观看课程⁩

6.1.1 Economic external influences · ⁨经济外部影响因素⁩ 6.1.2 Tax, unemployment and PESTLE · ⁨税收、失业率和PESTLE⁩ 6.2 Business strategy · ⁨企业战略⁩

7 Human resource management (A Level) · ⁨人力资源管理（A Level）⁩ 0 / 5 Watch lesson · ⁨观看课程⁩

7.1.1 Organisational structure · ⁨组织结构⁩ 7.1.2 Delegation, delayering and matrix · ⁨授权、削减层级和矩阵制⁩ 7.2 Business communication · ⁨企业沟通⁩ 7.3 Leadership · ⁨领导力⁩ 7.4 Human resource management strategy · ⁨人力资源管理战略⁩

8 Marketing (A Level) · ⁨市场营销（A Level）⁩ 0 / 4 Watch lesson · ⁨观看课程⁩

8.1.1 Sales forecasting and time-series · ⁨销售预测和时间序列⁩ 8.1.2 Correlation and elasticity · ⁨相关性与弹性⁩ 8.2.1 Marketing strategy and Ansoff · ⁨营销策略和安索夫矩阵⁩ 8.2.2 International markets · ⁨国际市场⁩

9 Operations management (A Level) · ⁨运营管理（A Level）⁩ 0 / 4 Watch lesson · ⁨观看课程⁩

9.1 Location and scale · ⁨选址与规模⁩ 9.2 Quality management · ⁨质量管理⁩ 9.3.1 Operations strategy and lean production · ⁨运营战略与精益生产⁩ 9.3.2 Critical path analysis · ⁨关键路径分析⁩

10 Finance and accounting (A Level) · ⁨财务与会计（A Level）⁩ 0 / 6 Watch lesson · ⁨观看课程⁩

10.1.1 Financial statements · ⁨财务报表⁩ 10.1.2 Depreciation and stakeholders · ⁨折旧与利益相关者⁩ 10.2.1 Profitability and liquidity ratios · ⁨盈利能力和流动性比率⁩ 10.2.2 Efficiency, gearing and limitations · ⁨效率、杠杆率和局限性⁩ 10.3 Investment appraisal · ⁨投资评估⁩ 10.4 Finance and accounting strategy · ⁨财务与会计战略⁩