Business strategy · 商业战略
| English | 中文 | Pinyin · 拼音 |
|---|---|---|
| strategy/ˈstrætədʒi/ | 战略 | zhàn lüè |
| SWOT/swɒt/ | SWOT分析 | SWOT fēn xī |
| strengths/streŋθs/ | 优势 | yōu shì |
| weaknesses/ˈwiːknəsɪz/ | 劣势 | liè shì |
| opportunities/ɒpəˈtjuːnɪtiz/ | 机会 | jī huì |
| threats/θrets/ | 威胁 | wēi xié |
| tactics/ˈtæktɪks/ | 策略 | cè lüè |
Choosing a direction
- Day-to-day decisions keep a business running; strategy 战略 decides where it is going over years.
- Good strategy starts by understanding the firm's position — inside and out.
选择一个方向
- 日常决策保持一个企业运行;战略(strategy)决定它多年里去哪里。
- 好的战略以理解企业的位置开始——内部和外部。
SWOT strategy lab · SWOT战略实验
Sort strategy evidence into internal and external factors. · 将战略证据分类为内部和外部因素。
In a SWOT analysis, opportunities and threats are: · 在SWOT分析中，机会和威胁是：
Opportunities and threats are external; strengths and weaknesses are internal. · 机会和威胁是外部的；优势和劣势是内部的。
Which are INTERNAL factors in SWOT? (Select all that apply.) · 以下哪些是SWOT中的内部因素？（选择所有适用项。）
Strengths and weaknesses are internal; opportunities and threats are external. · 优势和劣势是内部的；机会和威胁是外部的。
In SWOT, the letter W stands for . · 在SWOT中，字母W代表。
SWOT = Strengths, Weaknesses, Opportunities, Threats. · SWOT = Strengths（优势）、Weaknesses（劣势）、Opportunities（机会）、Threats（威胁）。
SWOT SWOT分析 analysis
- SWOT examines Strengths 优势, Weaknesses 劣势 (internal) and Opportunities 机会, Threats 威胁 (external).
- It summarises a firm's position to guide strategic choices.
SWOT analysis sorts internal strengths and weaknesses from external opportunities and threats
SWOT 分析
- SWOT 检查优势、劣势(Strengths, Weaknesses,内部)和机会、威胁(Opportunities, Threats,外部)。
- 它总结一个企业的位置以引导战略选择。
SWOT 分析把内部的优势和劣势与外部的机会和威胁区分开
A SWOT analysis is only useful if the business acts on its findings. · 只有当企业根据分析结果采取行动时，SWOT分析才有用。
Analysis without action changes nothing. · 没有行动的分析毫无意义。
From analysis to strategy
- Use strengths to seize opportunities; fix weaknesses; defend against threats.
- A strategy is a long-term plan to achieve the firm's objectives.
Worked example. A bakery's SWOT: strong local brand (S), no online presence (W), growing demand for delivery (O), a new rival (T). Strategy: build an online ordering service to turn the opportunity into sales before the rival does.
A decision tree weighs each choice by its likely payoff
从分析到战略
- 用优势抓住机会;修复劣势;防御威胁。
- 一个战略是实现企业目标的一个长期计划。
例题。 一家面包店的 SWOT:强大的本地品牌(S)、没有在线存在(W)、对送货的增长需求(O)、一个新对手(T)。战略:在对手之前建立一个在线订购服务,把机会变成销售。
一棵决策树按每个选择可能的回报权衡它
Decision tree — roll back the EMV · 决策树 — 回推期望货币价值（EMV）
Drag the probability and payoffs. Each option's expected value updates live — the losing branch gets the cut marks, and the note shows the probability where the decision flips. · 拖动概率和回报。每个选项的预期值实时更新——输家分支会被划掉，注释显示决策翻转的概率点。
A strategy is best described as: · 战略最恰当的描述是：
Strategy is the long-term direction; tactics are short-term actions. · 战略是长期方向；战术是短期行动。
Strategy vs tactics 策略
- Strategy is the long-term direction (which markets, which products).
- Tactics are the short-term actions that carry it out (a promotion, a price cut).
SWOT describes, it doesn't decide. Listing strengths and threats is only the start — the value is in acting on it. A SWOT that gathers dust changes nothing.
战略对战术
- 战略(strategy)是长期方向(哪些市场、哪些产品)。
- 战术(tactics)是执行它的短期行动(一次促销、一次降价)。
SWOT 描述,它不决定。 列出优势和威胁只是开始——价值在于对它采取行动。一个积灰的 SWOT 什么都不改变。
You've got it
- SWOT = Strengths, Weaknesses (internal) + Opportunities, Threats (external)
- turn strengths onto opportunities, fix weaknesses, defend against threats
- strategy = long-term direction; tactics = the short-term actions
你掌握了
- SWOT = 优势、劣势(内部)+ 机会、威胁(外部)
- 把优势用于机会、修复劣势、防御威胁
- 战略 = 长期方向;战术 = 短期行动