Learn · ⁨学习⁩

IGCSE Business Studies · ⁨IGCSE 商业研究⁩

Choose a lesson to begin. · ⁨选择一门课程开始。⁩

1 Understanding business activity · ⁨理解商业活动⁩ 0 / 5 Watch lesson · ⁨观看课程⁩

1.1 Business activity · ⁨商业活动⁩ 1.2 Classification of businesses · ⁨企业的分类⁩ 1.3 Enterprise, business growth and size · ⁨创业、企业成长与规模⁩ 1.4 Types of business organisation · ⁨企业组织的类型⁩ 1.5 Business objectives and stakeholder objectives · ⁨企业目标与利益相关者目标⁩

2 People in business · ⁨企业中的人⁩ 0 / 4 Watch lesson · ⁨观看课程⁩

2.1 Motivating employees · ⁨激励员工⁩ 2.2 Organisation and management · ⁨组织与管理⁩ 2.3 Recruitment, selection and training of employees · ⁨员工的招聘、选拔与培训⁩ 2.4 Internal and external communication · ⁨内部与外部沟通⁩

3 Marketing · ⁨市场营销⁩ 0 / 4 Watch lesson · ⁨观看课程⁩

3.1 Marketing, competition and the customer · ⁨营销、竞争与顾客⁩ 3.2 Market research · ⁨市场调研⁩ 3.3 Marketing mix · ⁨营销组合⁩ 3.4 Marketing strategy · ⁨营销战略⁩

4 Operations management · ⁨运营管理⁩ 0 / 4 Watch lesson · ⁨观看课程⁩

4.1 Production of goods and services · ⁨商品与服务的生产⁩ 4.2 Costs, scale of production and break-even analysis · ⁨成本、生产规模与盈亏平衡分析⁩ 4.3 Achieving quality production · ⁨实现优质生产⁩ 4.4 Location decisions · ⁨选址决策⁩

5 Financial information and decisions · ⁨财务信息与决策⁩ 0 / 5 Watch lesson · ⁨观看课程⁩

5.1 Business finance: needs and sources · ⁨企业融资：需求与来源⁩ 5.2 Cash-flow forecasting and working capital · ⁨现金流预测与营运资金⁩ 5.3 Income statements · ⁨利润表⁩ 5.4 Statement of financial position · ⁨财务状况表⁩ 5.5 Analysis of accounts · ⁨账目分析⁩

6 External influences on business activity · ⁨影响商业活动的外部因素⁩ 0 / 3 Watch lesson · ⁨观看课程⁩

6.1 Economic issues · ⁨经济问题⁩ 6.2 Environmental and ethical issues · ⁨环境与伦理问题⁩ 6.3 Business and the international economy · ⁨企业与国际经济⁩