Business objectives and stakeholders · 商业目标与利益相关者
| English | 中文 | Pinyin · 拼音 |
|---|---|---|
| objectives/ɒbˈdʒektɪvz/ | 目标 | mù biāo |
| stakeholder/ˈsteɪkhəʊldə/ | 利益相关者 | lì yì xiāng guān zhě |
| survival/səˈvaɪvl/ | 生存 | shēng cún |
| profit/ˈprɒfɪt/ | 利润 | lì rùn |
| market share/ˈmɑːkɪt ʃeə/ | 市场份额 | shì chǎng fèn é |
| internal/ɪnˈtɜːnl/ | 内部 | nèi bù |
| external/ekˈstɜːnl/ | 外部 | wài bù |
| suppliers/səˈplaɪəz/ | 供应商 | gōng yìng shāng |
Goals and the people who care
- A business needs goals to aim for — and it affects many groups of people along the way.
- These goals are its objectives 目标; the affected groups are its stakeholders 利益相关者.
目标和关心它的人
- 一个企业需要追求的目标——而它一路上影响许多群体的人。
- 这些目标是它的目标(objectives);受影响的群体是它的利益相关者(stakeholders)。
Stakeholder interest lab · 利益相关者兴趣实验室
See how different stakeholders judge the same business decision. · 观察不同的利益相关者如何评判同一项商业决策。
The most likely main objective of a brand-new business is: · 新成立企业最可能的主要目标是：
New firms prioritise survival first. · 新企业首要任务是生存。
Business objectives
- Common objectives: survival 生存, profit 利润, growth, market share 市场份额, and customer service.
- A new business usually prioritises survival; later, profit and growth.
Internal 内部 and external 外部 stakeholders all have an interest in the business
企业目标
- 常见的目标:生存(survival)、利润、成长、市场份额(market share)和顾客服务。
- 一个新企业通常优先考虑生存;后来是利润和成长。
内部和外部利益相关者都对企业有兴趣
A stakeholder is: · 利益相关者是：
Stakeholders are all groups with an interest in the firm. · 利益相关者是对企业有兴趣的所有群体。
Which is an internal stakeholder? · 哪一个是内部利益相关者？
Employees, managers and owners are internal. · 员工、管理层和所有者属于内部人员。
Customers, suppliers and the community are ______ stakeholders. · 客户、供应商和社区是______利益相关者。
They are outside the business, unlike employees and owners. · 他们位于企业外部，不同于员工和所有者。
Stakeholders
- A stakeholder is any group affected by the business.
- Internal: owners, managers, employees. External: customers, suppliers 供应商, government, the community.
Each stakeholder group has a different interest in the business.
利益相关者
- 一个利益相关者是任何受企业影响的群体。
- 内部:所有者、经理、员工。外部:顾客、供应商、政府、社区。
每个利益相关者群体对企业有不同的兴趣。
The interests of different stakeholders can conflict with each other. · 不同利益相关者的利益可能相互冲突。
For example, employees want higher pay while owners want higher profit. · 例如，员工希望提高工资，而所有者希望提高利润。
Stakeholder conflict
- Their aims often clash: workers want higher pay, owners want higher profit.
- Managers must balance these competing interests.
Stakeholder is wider than shareholder. A shareholder owns part of the company; a stakeholder is anyone affected — workers, customers, suppliers and the community too.
利益相关者冲突
- 他们的目标常常冲突:工人想要更高的工资,所有者想要更高的利润。
- 经理必须平衡这些竞争的利益。
利益相关者比股东更广泛。 一个股东拥有公司的一部分;一个利益相关者是任何受影响的人——工人、顾客、供应商和社区也是。
You've got it
- objectives include survival, profit, growth, market share, service
- a stakeholder = any group affected (internal + external)
- stakeholder interests conflict, so managers must balance them
你掌握了
- 目标包括生存、利润、成长、市场份额、服务
- 一个利益相关者 = 任何受影响的群体(内部 + 外部)
- 利益相关者的利益冲突,所以经理必须平衡它们