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GAC034 个人理财与创业

GAC 商科 · 知识点 2

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个人理财与创业:预算及可行的商业计划

本模块将个人金钱决策与小规模商业计划的制定联系起来。原始笔记涵盖预算编制、采购、信贷、创业等内容……

英语旁白 · 英中内嵌字幕

2.1

这个模块讲什么,如何评分

GAC034将商业理念引导至您的个人资金与创业项目中:包括预算编制、支出管理, 信用,然后是从营销计划到财务计划的初创企业。

考核以实际应用任务为主,通常包括一份留学用途的个人预算、一份初创企业的商业计划,以及测验和课程作业。

  • 预算模块是最实用的一小时。大多数学生低估了一年的费用 通过恰好移除相同的四项,到达海外。
  • ⚠ 商业计划书的评价标准在于数据是否与故事叙述一致。一份计划书 一家能容纳十二人的店铺每月预测有400名顾客,这在算术上就不成立,而非缺乏 雄心。
2.1

预算与储蓄

教学大纲

GAC034 个人理财与创业(二级) 第1单元,共6个单元。本模块教学时长约40课时,另加20小时自主学习,由教学中心进行评估并由ACT进行 moderation(质量审核)——无外部考试。

模块目标: 完成本模块后,学生应能初步了解企业运作方式,并学习营销、商业和财务的基础知识。此外,通过制定留学预算等练习,学生将学会长期分析成本和支出,从而掌握如何做到财务负责。

本单元旨在实现的模块成果:

学习目标 GAC034.1: 制定个人预算,以应对大学期间的 living cost(生活费)。

来源:Cambridge International 教学大纲

  • 预算 (budget) 列出一定时期内的收入和支出。固定成本 (fixed costs) 保持 不变;可变成本 (variable costs) 随你的行为而变化。
  • 按净额 (net) 编制预算,而非毛额:即税后和扣除项后实际到手的金额。
  • 学生常遗漏的四项:保险 (insurance)、签证与差旅 (visa and travel), 教材与设备 (textbooks and equipment),以及约占10%的应急储备 (contingency)。
  • 储蓄 (saving) 是预算中的一行,而不是剩下的钱。剩下的储蓄为零储蓄。

例题。一年的海外学习。

学费和租金是固定的且容易计算。食物、交通和电话费是可变的。然后是保险, 签证和机票,书籍,以及10%的应急储备。

缺少最后四项的预算大约少五分之一——这是可行计划与三月时打电话回家之间的差距。 有效,并于三月进行了家访。

词汇 训练
English 中文 拼音
personal budget/ˈpɜːsənl ˈbʌdʒɪt/ 个人预算 gè rén yù suàn
budget/ˈbʌdʒɪt/ 预算 yù suàn
Fixed costs/fɪkst kɒsts/ 固定成本 gù dìng chéng běn
variable costs/ˈveərɪəbl kɒsts/ 可变成本 kě biàn chéng běn
insurance/ɪnˈʃʊərəns/ 保险 bǎo xiǎn
visa and travel/ˈviːzə ænd ˈtrævl/ 签证与差旅 qiān zhèng yǔ chà lǚ
textbooks and equipment/ˈtekstbʊks ænd ɪˈkwɪpmənt/ 教材与设备 jiào cái yǔ shè bèi
contingency/kənˈtɪndʒənsi/ 应急储备 yìng jí chǔ bèi
2.2

支出与投资

教学大纲

这是 GAC034 个人理财与创业(二级)课程 6 个单元中的第 2 个单元。该模块的教学时长约为 40 学时,另需 20 学时自主学习,评估由教学中心进行并由 ACT 审核——无外部考试。

本单元旨在达成的模块成果:

学习目的 GAC034.2: 应用决策模型在购买商品和服务时最大化消费者满意度。

学习目的 GAC034.3: 分析影响信贷选择、信贷成本以及使用信贷法律方面的因素。

来源:Cambridge International 教学大纲

  • 购买的决策模型 (decision-making model):定义需求,设定标准,将选项与 标准进行比较,做出决定,然后进行回顾。
  • 机会成本 (opportunity cost) 是你放弃的最佳选择。每次购买都有机会成本,而命名 它使比较变得真实。
  • 信贷 (credit) 是借贷。其成本 (cost) 是利息加上费用,而年利率 (APR) 让你能够 诚实地比较两个报价。
  • ⚠ “0% 零息六个月”优惠通常在此之后会适用远高于平均水平的利率,且 支付的总金额,而非标题上的数字。
  • 投资 (investing) 用确定性换取预期回报。更高的预期回报总是伴随着 更高的风险 (risk),任何否认这一点的报价都是你应该远离的。
词汇 训练
English 中文 拼音
decision-making model/dɪˈsɪʒn ˈmeɪkɪŋ ˈmɒdl/ 决策模型 jué cè mó xíng
Opportunity cost/ɒpəˈtjuːnɪti kɒst/ 机会成本 jī huì chéng běn
Credit/ˈkredɪt/ 信贷 xìn dài
Investing/ɪnˈvestɪŋ/ 投资 tóu zī
risk/rɪsk/ 风险 fēng xiǎn
2.3

创业

教学大纲

GAC034 个人理财与创业(二级) 6个单元中的第3单元。该模块教学时长约为40课时,外加20小时自主学习,在教学中心进行评估并由ACT进行 moderation —— 无外部考试。

本单元旨在实现的模块成果:

学习目标 GAC034.6: 为初创企业制定商业计划书。

来源:Cambridge International 教学大纲

  • 企业家 (entrepreneur) 发现未满足的需求并组织资源来满足它,承担 风险。
  • 商业模式 (business model) 说明谁付费,为何付费,以及为什么他们选择你。
  • 价值主张 (value proposition) 是一句话:为谁,解决什么问题,为什么更好。
  • 从问题 (problem) 开始,而不是产品。寻找问题的解决方案是最常见的 失败的学生创业项目。
词汇 训练
English 中文 拼音
entrepreneur/ˌɒntrɪprəˈnjʊə/ 创业者 chuàng yè zhě
business model/ˈbɪznəs ˈmɒdl/ 商业模式 shāng yè mó shì
value proposition/ˈvæljuː ˌprɒpəˈzɪʃn/ 价值主张 jià zhí zhǔ zhāng
2.4

营销与销售计划

教学大纲
  • GAC034 个人理财与创业(二级)第6单元中的第4单元。该模块教学时长约为40课时,另需20小时自主学习,由教学中心进行评估并由ACT进行 moderation——无外部考试。

本单元致力于实现以下模块成果:

学习目标 GAC034.4: 展示并应用对营销策略的理解。

来源:Cambridge International 教学大纲

  • 目标市场 (target market) 必须可描述且可达:“本区三所校园的学生”,而不是“年轻人”。 这个地区”,而不是“年轻人”。
  • 这里的市场调研 (market research) 是初级且小规模的:二十次对话比一百次 猜测更有教益。
  • 营销组合 (marketing mix) ——产品、价格、渠道、促销——必须一致。高价 格配上廉价包装并通过折扣渠道销售,这自相矛盾。
  • 定价 (pricing) 有三个锚点:成本、竞争对手,以及客户愿意支付的价格。只有第三点 决定了你是否能卖出任何东西。
词汇 训练
English 中文 拼音
target market/ˈtɑːɡɪt ˈmɑːkɪt/ 目标市场 mù biāo shì chǎng
Pricing/ˈpraɪsɪŋ/ 定价 dìng jià
2.5

运营与人员

教学大纲

GAC034个人理财与创业(二级) 第6单元中的第5单元。该模块授课时长约40课时,外加20小时自学,由教学中心进行评估并由ACT进行质量监控——无外部考试。

本单元旨在实现以下模块成果:

学习目标 GAC034.5: 展示对应用于商业环境的财务和会计知识的理解。

学习目标 GAC034.6: 为初创企业制定商业计划书。

来源:Cambridge International 教学大纲

  • 运营 (operations) 是事物实际如何制造和交付的过程,这也是学生 计划通常最薄弱的环节。
  • 绘制从订单到交付的流程 (process),并标记如果需求翻倍哪里会崩溃。
  • 人员 (personnel) 规划询问谁来做这项工作,成本是多少,以及当一个人 生病时会发生什么。
  • 供应商 (suppliers) 是一种依赖关系。一个供应商是风险;命名替代方案是 答案。
词汇 训练
English 中文 拼音
Operations/ˌɒpəˈreɪʃnz/ 运营 yùn yíng
Personnel/ˌpɜːsəˈnel/ 人员 rén yuán
Suppliers/səˈplaɪəz/ 供应商 gōng yìng shāng
2.6

财务计划

教学大纲

GAC034个人理财与创业(二级) 第6单元,共6个单元。本模块教学时长约40课时,另需20小时自主学习,在教学中心进行评估并由ACT进行 moderation —— 无外部考试。

本单元致力于实现以下模块成果:

学习目标 GAC034.1: 制定个人预算,以应对大学期间的 living cost(生活成本)。

学习目标 GAC034.5: 展示对金融与会计在商业环境中的应用的理解。

来源:Cambridge International 教学大纲

  • 启动成本 (start-up costs) 是一次性的;运营成本 (running costs) 是重复发生的。混淆它们是学生计划中 最常见的错误。
  • 现金流预测 (cash flow forecast) 显示每月的资金流入和流出。没有现金的盈利企业在 第三个月仍然会倒闭。
  • 盈亏平衡 (break-even) 告诉你停止亏损所需的销量:
$$\dfrac{\text{fixed costs}}{\text{price} - \text{variable cost per unit}}$$
  • 损益表 (profit and loss statement) 总结一段时期的情况;资产负债表 (balance sheet) 是 你所拥有和欠下的快照。

例题。学生咖啡车。

咖啡车和设备的启动成本为12,000。租金、供应品和保险的月度运营成本为3,000。 一杯咖啡售价15,制作成本为5。

$$\frac{3\,000}{15 - 5} = 300 \text{ cups a month}$$

工作日每天售出15杯即可覆盖运营成本——此时尚未偿还那12,000的启动成本。 区分这两个问题是财务计划的全部要点。

词汇卡片释义

个人预算:对个人收入与支出的规划。 保险:在发生指定损失时提供赔付的合同。 签证与差旅:入境许可及前往目的地的费用。 教材与设备:课程要求学生必备的书本和工具。 应急储备:用于支付原计划外费用的备用金。 决策模型:从多个选项中做出选择的步骤集合。 投资:投入资产以期增值的行为。 商业模式:企业创造价值并获取收益的方式。 定价:决定向客户收取的金额。 运营:生产和销售产品以及交付服务的日常工作。 人员管理:公司雇佣的员工及其管理工作。 启动成本:新公司在开始交易前所需的支出。 运营成本:公司在持续经营期间产生的持续支出。 损益表:某一时期内收入减去成本的报表。

词汇 训练
English 中文 拼音
Start-up costs/stɑːt ʌp kɒsts/ 启动成本 qǐ dòng chéng běn
running costs/ˈrʌnɪŋ kɒsts/ 运营成本 yùn yíng chéng běn
profit and loss/ˈprɒfɪt ænd lɒs/ 损益 sǔn yì
balance sheet/ˈbæləns ʃiːt/ 资产负债表 zī chǎn fù zhài biǎo
Additional notes PDF
English

Build a university budget with amounts and payment dates

Lin is planning a year at university. These figures are invented practice data, in yuan. They are not a price guide for any country. For a real plan, check dated university and official information.

A budget needs a period, currency, expected costs and realistic funding. Separate money available now from money promised later. Record when each large bill must be paid. Use net income received after deductions. Do not count uncertain work or an unconfirmed scholarship as guaranteed funding.

Lin's monthly living costs are rent 3,500, food 1,800, transport 400 and phone 300.

$$\text{monthly living cost}=\text{rent}+\text{food}+\text{transport}+\text{phone}$$
$$\text{monthly living cost}=3\,500+1\,800+400+300=6\,000\text{ yuan}$$
$$\text{annual living cost}=\text{monthly living cost}\times\text{months}$$
$$\text{annual living cost}=6\,000\times12=72\,000\text{ yuan}$$
Expected spending Yuan
Tuition for the year 120,000
Living costs for 12 months 72,000
Insurance 3,000
Visa and travel 6,000
Books and equipment 4,000
Total expected spending 205,000

Lin adds a reserve of 10% of expected spending for this exercise. Ten percent is an assumption, not a universal rule. Risks and available support affect a suitable reserve. The accommodation also requires an 8,000-yuan refundable deposit, returned after this planning year. A refundable deposit 可退还押金 ties up cash even when it is not a final expense.

$$\text{reserve}=\text{expected spending}\times\text{reserve rate}$$
$$\text{reserve}=205\,000\times0.10=20\,500\text{ yuan}$$
$$\text{planned funds needed}=\text{spending}+\text{reserve}+\text{deposit}$$
$$\text{planned funds needed}=205\,000+20\,500+8\,000=233\,500\text{ yuan}$$

Expected spending remains 205,000. The reserve is not an extra purchase that must occur. The deposit is cash unavailable during this year. Do not subtract its later refund before it arrives. With 200,000 yuan of total confirmed funds for the year, Lin has a 33,500-yuan planning gap. An annual total also needs a monthly payment schedule: enough annual funding can still arrive after tuition is due. If a cost is quoted in another currency, state the conversion assumption and test a less favourable rate.

In a separate monthly example, Lin receives 7,000 net, spends 6,000 and plans to save 500. Setting aside another 300 for unexpected needs leaves 200 unallocated. Saving can be planned, but it must fit the budget. If income falls, revise the plan instead of pretending the gap disappears. Compare actual spending with the budget each month and explain the difference before revising future amounts.

Compare purchases against a defined need

Lin needs a laptop that runs the course software and lasts through classes without charging. Set required features, a maximum total cost and service needs before comparing advertisements. The total cost of ownership 总拥有成本 includes necessary extras, maintenance and relevant running costs.

Fictional offer Device Needed extras Total
A 4,800 Software 600; delivery 200 5,600
B 5,200 Required software and delivery included 5,200

Both meet the required software and battery criteria in this exercise. B costs 400 less overall, despite its higher device price. If B did not run the required software, its lower total alone would not make it suitable. Check warranty, support, return terms and seller information when applying the model to a real purchase.

Follow five steps: define the need, set criteria, compare suitable options, decide, then review the result. An opportunity cost is the best alternative use of the money you give up. Buying the laptop may reduce money available for travel or a reserve. It is not every possible alternative added together. The review asks whether the chosen product meets the need, not only whether the advertisement looked attractive.

Compare credit cost, affordability and contract terms

The principal 本金 is the amount borrowed. A repayment schedule 还款计划 states when payments are due. Compare the same amount borrowed, the full term, fees and repayment conditions. A lower monthly payment can mean a longer term and a higher total cost.

Two invented offers each provide 6,000 yuan, with these complete stated payments and fees:

Offer Monthly payment Months Separate fee
A 550 12 120
B 290 24 0

The fee is paid separately and is not included again in the monthly payments.

$$\text{total paid}=\text{monthly payment}\times\text{months}+\text{separate fee}$$
$$\text{A total paid}=550\times12+120=6\,720\text{ yuan}$$
$$\text{B total paid}=290\times24+0=6\,960\text{ yuan}$$
$$\text{credit cost}=\text{total paid}-\text{principal received}$$
$$\text{A credit cost}=6\,720-6\,000=720\text{ yuan}$$
$$\text{B credit cost}=6\,960-6\,000=960\text{ yuan}$$

A costs 240 less, but requires a larger monthly payment. If only 400 remains after essential monthly spending, A does not fit that stated monthly budget. B's smaller payment does not prove it is affordable throughout two years or that borrowing is necessary. Compare postponing the purchase, reducing its cost or changing the funding plan too.

Annual percentage rate 年利率 expresses credit cost on an annual basis under the applicable calculation rules. It is not simply total fees divided by principal for any repayment pattern. Read the disclosed rate together with total repayment, term, included charges and other possible fees. We calculate neither offer's APR here; the timing of all relevant cash flows would be needed.

For an introductory simple interest 单利 example, assume 6,000 is borrowed for one year at 8%, without fees. The whole principal stays outstanding until the end. This is a different example from the instalment offers above.

$$\text{interest}=\text{principal}\times\text{annual rate}\times\text{years}$$
$$\text{interest}=6\,000\times0.08\times1=480\text{ yuan}$$

Legal aspects include who can enter the agreement, required information, duties and consequences of missed payments. Check the applicable jurisdiction's official rules and the actual agreement in a real case. Identify due dates, changing rates, charges, early repayment terms and whether security or a guarantor is required. A guarantor 担保人 can take on obligations under the agreement; it is not just a friendly reference. Do not assume rights, cancellation periods or age rules are identical across countries. The US consumer regulator is a source for US examples, not a substitute for another country's rules.

Distinguish saving from uncertain investment returns

Consider the goal, time before the money is needed, access needs, fees and risk of loss. Money needed for next month's rent has a different purpose from a long-term investment. Liquidity 流动性 concerns how readily money or an asset can be accessed or converted for use. An advertised return is not evidence that money can be withdrawn safely whenever needed.

Diversification 分散投资 spreads exposure across investments. It can reduce some risks, but does not prevent all losses. Taking more risk does not guarantee a higher realised return. Unnecessary risk need not be rewarded. Check who provides the product, its terms and official warnings rather than relying on a promised high return.

For a mathematical compound interest 复利 example, start with 3,000 and assume a fixed 4% annual growth for two years. Assume interest stays in the account and ignore fees and tax. This is not a current product offer.

$$\text{final amount}=\text{starting amount}\times(1+\text{annual rate})^{\text{years}}$$
$$\text{final amount}=3\,000\times(1.04)^2=3\,244.80\text{ yuan}$$

The second year grows from 3,120, not the original 3,000. If returns are uncertain, the final amount is a scenario rather than a guaranteed balance.

Turn an unmet need into a testable business plan

Bean Cart is an invented student coffee venture. Its proposed customers need drinks near morning classes. A value proposition 价值主张 names the intended customer, problem and reason to choose the offer. For Bean Cart: a clearly priced coffee collected near morning classes, with a short planned collection time. The claim about short waits needs testing; it is not true merely because the plan says it.

The business model identifies who pays for each cup, the price, key costs and how delivery works. Research who would actually use the location, how often and what alternatives already exist. Use neutral questions, observations and a small trial with appropriate permission. Interest in a conversation is not an order. A small convenient sample does not represent every student.

The plan should connect market evidence, the offer and four Ps to operations and finance. List the assumptions behind demand, prices, staff costs and supplier reliability. State what evidence would make you change or stop the plan. Include a purpose, market case, marketing plan, operations/personnel, financial forecasts, risks and review measures. Follow the centre's required format for the assessed submission.

Check capacity, staffing and the sales forecast together

Assume one worker can serve a cup every three minutes during two service hours each day. There are 20 working days a month. Ignore interruptions only for this initial capacity calculation.

$$\text{daily capacity}=\frac{\text{service minutes per day}}{\text{minutes per cup}}$$
$$\text{daily capacity}=\frac{120}{3}=40\text{ cups}$$
$$\text{monthly capacity}=\text{daily capacity}\times\text{working days}$$
$$\text{monthly capacity}=40\times20=800\text{ cups}$$

A 900-cup forecast exceeds this stated capacity. A 600-cup forecast fits the arithmetic but still needs demand evidence. Cleaning, setup, breaks and equipment faults may reduce actual capacity. Map the process: order, payment, preparation, collection and cleanup. Name the bottleneck and explain what would change if demand doubled.

Personnel planning names who does each task, training, working time, cost and cover for absence. Owner labour also uses time; it is not unlimited because no wage is initially entered. Identify supplier lead times, stock needs and a checked alternative supplier. Location permission, food safety and relevant operating rules must be checked before any real trial. A classroom plan is not permission to trade.

Connect startup funding, profit and monthly cash

For this new case, assume a 15,000-yuan owner investment and no loan. Before trading, cart and equipment cost 12,000. Opening trading cash is therefore 3,000. The initial assets are equipment 12,000 plus cash 3,000, funded by equity 15,000. Buying equipment changes the form of the assets; it is not 12,000 of sales or an immediate full operating expense.

Price is 15 yuan and ingredients cost 5 per cup. Assume monthly fixed operating cost of 3,000, excluding those per-cup ingredients. This explicit classification avoids counting supplies twice. Ignore tax, depreciation and owner wages in this simplified model.

$$\text{contribution per cup}=\text{price}-\text{variable cost per cup}$$
$$\text{contribution per cup}=15-5=10\text{ yuan}$$
$$\text{break-even cups}=\frac{\text{fixed operating cost}}{\text{contribution per cup}}$$
$$\text{break-even cups}=\frac{3\,000}{10}=300\text{ cups per month}$$

At 600 cups, revenue is 9,000 and ingredients cost 3,000.

$$\text{operating profit}=\text{quantity}\times\text{contribution per cup}-\text{fixed cost}$$
$$\text{operating profit}=600\times10-3\,000=3\,000\text{ yuan}$$

Assume all customers pay immediately, ingredients are bought and used in the same month, and fixed costs are paid monthly. No further equipment, loans or owner withdrawals occur in the following forecast.

Trading month Cups Receipts Payments Closing cash
1 600 9,000 6,000 6,000
2 300 4,500 4,500 6,000
3 800 12,000 7,000 11,000
$$\text{closing cash}=\text{opening cash}+\text{receipts}-\text{payments}$$
$$\text{month 1 closing cash}=3\,000+9\,000-6\,000=6\,000\text{ yuan}$$

Each month's closing cash becomes the next month's opening cash. Do not restart every month at 3,000. Month 2 is at operating break-even. Month 3 uses the initial maximum capacity, leaving no allowance for interruptions. These forecasts are scenarios, not guaranteed sales. Test a lower-demand month and delayed receipts before accepting the plan.

Operating break-even does not mean the original equipment investment has been recovered. If a 3,000-yuan cash surplus repeated each month without other uses, recovering 12,000 would take four months. That simple scenario changes if sales, costs, withdrawals or further investment change. Explain the difference between one-time funding, a period's profit, a cash balance and recovery of the initial outlay.

Practice and explained answers

  1. Calculate Lin's expected annual spending and planned funds needed. Why are these different?
  2. With confirmed funds of 200,000, calculate the planning gap. What payment-timing issue must also be checked?
  3. If monthly living cost rises by 500, calculate annual spending before reserve and deposit.
  4. Explain why laptop B is cheaper overall and name a condition that could make it unsuitable.
  5. Compare the credit costs of A and B. Which fits a stated monthly surplus of 400, before other uncertainties?
  6. Explain why you cannot obtain APR just by calling A's 720-yuan cost a percentage of 6,000.
  7. Calculate the simple interest and the compound-growth example, keeping the cases separate.
  8. Predict whether Bean Cart can serve 900 cups under the stated capacity assumptions.
  9. Calculate contribution, monthly break-even and operating profit at 600 cups.
  10. Recalculate month 2 closing cash if cups sold fall to 200, with immediate payment and unchanged fixed cost.
  11. Give two reasons why the 600-cup sales forecast needs more evidence even though it fits capacity.
  12. Outline a complete business-plan recommendation, its assumptions, two risks and a review decision.

Explained answers

Answer 1. Expected spending is 205,000. Planned funds needed are 233,500 because reserve and deposit need available cash. The reserve may stay unused; the deposit is tied up until after this year.

Answer 2. The planning gap equals required funds minus confirmed funds.

$$\text{planning gap}=\text{required funds}-\text{confirmed funds}$$
$$\text{planning gap}=233\,500-200\,000=33\,500\text{ yuan}$$

Check whether funds arrive before tuition, travel and deposit payments are due.

Answer 3. The annual increase is the monthly increase times twelve.

$$\text{annual spending}=\text{original spending}+12\times\text{monthly increase}$$
$$\text{annual spending}=205\,000+12\times500=211\,000\text{ yuan}$$

Recalculate the chosen reserve too; the question's figure excludes reserve and deposit.

Answer 4. A totals 5,600 and B totals 5,200, so B saves 400. Required software compatibility still matters.

Answer 5. A costs 720 and B costs 960 beyond the principal. B's payment of 290 fits the stated 400 surplus. A's payment of 550 does not. This does not establish long-term affordability or a need to borrow.

Answer 6. The loans have different durations and repayments reduce the amount outstanding. APR uses annualised timing and applicable charge rules, rather than only one total-cost ratio.

Answer 7. Simple interest is 480 on the stated one-year principal. The separate two-year compound example ends at 3,244.80, with interest retained and no fees or tax.

Answer 8. Daily capacity is 40 and monthly capacity is 800, so 900 exceeds the assumptions. Interruptions may reduce capacity further; a higher forecast needs a justified operational change.

Answer 9. Contribution is 10 per cup, break-even is 300 cups and operating profit at 600 is 3,000. These are operating results under the stated exclusions, not recovery of all startup investment.

Answer 10. Month 2 opens with month 1's closing cash of 6,000. Revenue at 200 cups is 3,000. Ingredients cost 1,000 and fixed costs remain 3,000, so total payments are 4,000.

$$\text{closing cash}=\text{opening cash}+\text{receipts}-\text{payments}$$
$$\text{closing cash}=6\,000+3\,000-4\,000=5\,000\text{ yuan}$$

Answer 11. Capacity does not prove customers will buy. Survey interest may not become paid orders. Competitors, location access and timetable changes may also affect actual demand.

Answer 12. Link a checked customer need and marketing offer to feasible staffing, supply and finance. State the sales and cost assumptions; test low demand and worker absence. Review a permitted small trial's actual sales, service time and cash before expanding or revising the plan.

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