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This course follows the first two years of a university business degree. It has twelve parts: management, financial and managerial accounting, micro- and macroeconomics, business statistics, marketing, organisational behaviour, corporate finance, operations, business law and ethics, and finally strategy, which pulls the others together.
The big change from school business is that numbers carry the argument. A marketing idea needs a forecast, a hiring plan needs a budget, and an investment needs a present-value calculation before anyone will agree to it. So learn the accounting equation and double entry early. Almost every later part reads a financial statement.
At university the hard question is rarely "what is the definition?" It is "which option should this firm choose, and what would change your mind?" Practise giving a decision, the evidence for it, and the risk that could make it wrong.
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1
Introduction to Business and Management
- 1.1 What this course is, and how to use it
- 1.1 Organisations and stakeholders
- 1.2 Ownership and governance
- 1.3 The external environment
- 1.4 Managers, management and decisions
- 1.5 Business models and value creation
- 1.6 Entrepreneurship
- 1.7 Evidence-based case analysis
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2
Financial Accounting
- 2.1 The accounting equation and elements
- 2.2 Double entry and ledgers
- 2.3 Accruals and adjustments
- 2.4 Financial statements
- 2.5 Cash flow statements
- 2.6 Ratios and their limits
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3
Principles of Microeconomics
- 3.1 Scarcity and opportunity cost
- 3.2 Demand and supply
- 3.3 Elasticity
- 3.4 Production and costs
- 3.5 Market structures
- 3.6 Market failure and intervention
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4
Principles of Macroeconomics
- 4.1 National accounts
- 4.2 Growth and productivity
- 4.3 Inflation and unemployment
- 4.4 Money and banking
- 4.5 Macroeconomic policy
- 4.6 International linkages
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5
Business Statistics
- 5.1 Data and sampling
- 5.2 Descriptive measures and visualisation
- 5.3 Probability and distributions
- 5.4 Sampling distributions and estimation
- 5.5 Hypothesis testing
- 5.6 Regression and correlation
- 5.7 Decision limitations
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6
Managerial Accounting
- 6.1 Cost behaviour
- 6.2 Cost-volume-profit analysis
- 6.3 Costing systems
- 6.4 Budgeting
- 6.5 Variance analysis
- 6.6 Relevant-cost decisions
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7
Principles of Marketing
- 7.1 Marketing research
- 7.2 Segmentation and positioning
- 7.3 Product and value
- 7.4 Pricing
- 7.5 Channels
- 7.6 Promotion and digital measurement
- 7.7 Marketing ethics
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8
Organisational Behaviour and HRM
- 8.1 Individual behaviour and perception
- 8.2 Motivation
- 8.3 Teams
- 8.4 Leadership and culture
- 8.5 Recruitment and development
- 8.6 Performance and change
- 8.7 Inclusion and ethics
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9
Corporate Finance
- 9.1 Time value of money
- 9.2 Cash flows and valuation basics
- 9.3 Investment appraisal
- 9.4 Risk and return
- 9.5 Cost of capital
- 9.6 Financing and working capital
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10
Operations Management
- 10.1 Processes and capacity
- 10.2 Quality
- 10.3 Inventory
- 10.4 Forecasting
- 10.5 Supply chains
- 10.6 Project management
- 10.7 Sustainability in operations
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11
Business Law and Ethics
- 11.1 Legal systems and jurisdiction
- 11.2 Contract formation and breach
- 11.3 Business forms and liability
- 11.4 Employment
- 11.5 Intellectual property and data
- 11.6 Ethical reasoning in business
- 11.7 Governance cases
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12
Strategic Management
- 12.1 Industry and internal analysis
- 12.2 Competitive strategy
- 12.3 Corporate and international strategy
- 12.4 Implementation and organisation
- 12.5 Strategy under uncertainty
- 12.6 Integrated case
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