Additional external influences · 国际商务的其他外部影响
| English | 中文 | Pinyin · 拼音 |
|---|---|---|
| external influence/ekˈstɜːnl ˈɪnfluːəns/ | 外部影响 | wài bù yǐng xiǎng |
| regulation/ˌreɡjʊˈleɪʃn/ | 监管 | jiān guǎn |
| compliance/kəmˈplaɪəns/ | 合规 | hé guī |
| infrastructure/ˈɪnfrəstrʌktʃə/ | 基础设施 | jī chǔ shè shī |
The environment does not stay still
- An external influence 外部影响 is a force outside the firm that can change its costs, demand, risks, or choices.
- International firms must watch political stability, laws, social expectations, technology, environmental conditions, and competition in each market.
- The same change can be an opportunity for one business and a threat for another.
The outside world has never agreed to follow a firm’s calendar.
环境不会保持不变
- external influence(外部影响)是企业外部能改变成本、需求、风险或选择的力量。
- 国际企业必须观察每个市场的政治稳定、法律、社会期望、技术、环境条件和竞争。
- 同一个变化对一家企业可能是机会,对另一家可能是威胁。
外部世界可没答应照着企业的日历办事。
Rules travel with the product
- Regulation 监管 is a rule made or enforced by an authority. It can cover product safety, data, labour, advertising, imports, or the environment.
- Compliance 合规 means meeting applicable rules and standards. It may cost time and money, but failures can damage customers and the business.
- A responsible firm checks local requirements before launch, rather than fixing a breach after customers are affected.
规则随产品同行
- regulation(监管)是权威机构制定或执行的规则,可以涵盖产品安全、数据、劳动、广告、进口或环境。
- compliance(合规)是满足适用规则和标准。它可能花时间和钱,但失败会伤害顾客和企业。
- 负责的企业在推出前检查当地要求,而不是顾客受影响后再修复违规。
What does compliance mean? · 合规是什么意思?
Compliance is a planned responsibility, not a task after a breach. · 合规是计划中的责任,不是违规后的任务。
Technology changes expectations
- New technology can lower costs, improve service, or create new competitors. It can also make an existing process or product less useful.
- Infrastructure 基础设施 includes systems such as roads, ports, electricity, and internet access. It affects whether a product can reach customers reliably.
- A market-entry decision should connect an external fact to an operational or marketing response.
技术改变期望
- 新技术可以降低成本、改善服务或制造新竞争者,也可以使现有流程或产品不再有用。
- infrastructure(基础设施)包括道路、港口、电力和互联网等系统,影响产品能否可靠地到达顾客。
- 市场进入决定应把外部事实与运营或营销回应联系起来。
Infrastructure such as reliable internet can affect whether a digital service reaches customers. · 可靠互联网等基础设施会影响数字服务能否到达顾客。
The service may need a different design or a more limited launch area. · 服务可能需要不同设计或更有限的发布地区。
Match the condition to a sensible response. · 把条件与合理回应配对。
A response turns an external fact into an operational decision. · 回应把外部事实变成运营决定。
A cycling-app company plans to enter a market with unreliable mobile coverage outside major cities. Its normal app needs a constant connection, so it creates an offline booking option and limits its first launch to cities with dependable service.
The technology environment did not decide the business plan alone; it changed what a workable plan needed.
**一家骑行应用公司计划进入一个大城市外移动网络不可靠的市场。**它的普通应用需要持续连接,所以它开发离线预约选项,并把首次发布限制在服务可靠的城市。
技术环境并没有单独决定商业计划;它改变了可行计划需要包含什么。
Which external influences should an international firm monitor? Choose all that apply. · 国际企业应监测哪些外部影响?选出所有正确项。
The external environment includes conditions outside the firm’s direct control. · 外部环境包括企业不能直接控制的条件。
Write one English external-condition-effect-response sentence about weak mobile coverage. · 针对移动网络弱,写一句英语的外部条件-影响-回应句。
Example: “Weak coverage may stop rural users booking, so the company adds offline access before expanding.” · 例如:“Weak coverage may stop rural users booking, so the company adds offline access before expanding.”
External condition → business effect → response. “Weak coverage may stop customers booking, so the firm adds offline access” turns a fact into analysis.
外部条件→企业影响→回应。“信号弱可能阻止顾客预约,所以企业加入离线访问”把事实变成分析。
Do not list PEST-style factors without an effect. A country having a law or a road network earns no analysis until you explain what it changes for this business.
不要只列出 PEST 类因素而没有影响。一个国家有法律或道路网络并不构成分析,除非说明它对这家企业改变了什么。