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1 · Tổ chức doanh nghiệp và các bên liên quan
- 1.1 Introduction to business management
- 1.2 What is a business and what kinds exist?
- 1.3 Objectives and stakeholders
- 1.4 Growth, evolution and multinationals
- 1.5 Checklist
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2 · Nguồn nhân lực và động lực
- 2.1 Human resource management
- 2.2 HR planning and organisational structure
- 2.3 Leadership, motivation and communication
- 2.4 Culture and employee relations (HL)
- 2.5 Checklist
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3 · Tài chính, kế toán và đánh giá
- 3.1 Finance and accounts
- 3.2 The role of finance and its sources
- 3.3 Costs, revenues and final accounts
- 3.4 Ratio analysis and cash flow
- 3.5 Investment appraisal and budgets (HL)
- 3.6 Checklist
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4 · Quyết định tiếp thị
- 4.1 Marketing
- 4.2 The role of marketing and marketing planning
- 4.3 Market research and sales forecasting (HL)
- 4.4 The seven Ps of the marketing mix
- 4.5 International marketing (HL)
- 4.6 Checklist
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5 · Vận hành và quyết định hòa vốn
- 5.1 Operations management
- 5.2 The transformation process and operations methods
- 5.3 Lean production, quality (HL) and location
- 5.4 Break-even analysis
- 5.5 Production planning, crisis, R&D and MIS (HL)
- 5.6 Checklist
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HL toolkit/P3 · Lập kế hoạch hành động doanh nghiệp xã hội
- 6.1 The HL toolkit and social-enterprise action planning
- 6.2 Position tools: SWOT, STEEPLE and five forces
- 6.3 Quantitative toolkit: statistics, decisions, projects
- 6.4 Paper 3: the social enterprise (HL)
- 6.5 Checklist
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