Diploma del Bachillerato Internacional · IB Diploma · Business Management · HL

• 1.1 Introducción a la gestión empresarial
• 1.2 What is a business and what kinds exist?
• 1.3 Objectives and stakeholders
• 1.4 Growth, evolution and multinationals
• 1.5 Checklist

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• 2.1 Gestión de recursos humanos
• 2.2 HR planning and organisational structure
• 2.3 Leadership, motivation and communication
• 2.4 Culture and employee relations (HL)
• 2.5 Checklist

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• 3.1 Finanzas y contabilidad
• 3.2 The role of finance and its sources
• 3.3 Costs, revenues and final accounts
• 3.4 Ratio analysis and cash flow
• 3.5 Investment appraisal and budgets (HL)
• 3.6 Checklist

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• 4.1 Marketing
• 4.2 The role of marketing and marketing planning
• 4.3 Market research and sales forecasting (HL)
• 4.4 The seven Ps of the marketing mix
• 4.5 International marketing (HL)
• 4.6 Checklist

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• 5.1 Gestión de operaciones
• 5.2 The transformation process and operations methods
• 5.3 Lean production, quality (HL) and location
• 5.4 Análisis del punto de equilibrio
• 5.5 Production planning, crisis, R&D and MIS (HL)
• 5.6 Checklist

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• 6.1 El kit de herramientas HL y la planificación de acción de empresa social
• 6.2 Position tools: SWOT, STEEPLE and five forces
• 6.3 Quantitative toolkit: statistics, decisions, projects
• 6.4 Paper 3: the social enterprise (HL)
• 6.5 Checklist

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