Integrated case: the file on one page
Đã giới thiệu| English | Ý nghĩa |
|---|---|
| case analysis/keɪs əˈnæləsɪs/ | Phân tích tình huống |
One page, one argument
- Twelve courses built one bakery. The integrated case pulls the file together - and the test is whether one page can carry it.
- The spine: forces 16/25 - position premium, one sustained resource - fit six activities, equilibrium 22/14 - growth 11.6/9.6/8.5/7.0, cafe +152.2, walk-away 532.2 - execution 73.6 with a 4-hour gap - uncertainty EV 25.5, staged 11.6.
The case discipline
- Case analysis 案例分析: situation, frameworks chosen and scored, options numbered, decision, risks and review. Evidence for every claim; a number for every argument.
- Framework tourism is the failure mode: five models, no decision.
Where does this line belong?
Route each memo line to the box of the logic map it comes from.
The industry score out of 25?
Độ khó 2/5 · 140 xu + phần thưởng nhỏ khi hoàn thành lần đầu tiên hôm nay
4 + 3 + 4 + 2 + 3 = 16.
The cafe walk-away price, in thousands?
Độ khó 2/5 · 140 xu + phần thưởng nhỏ khi hoàn thành lần đầu tiên hôm nay
300 + 232.2 = 532.2.
Match each box to its headline number.
Độ khó 2/5 · 140 xu + phần thưởng nhỏ khi hoàn thành lần đầu tiên hôm nay
Uncertainty closes the spine at EV 25.5, staged 11.6.
The forty-word memo
- We hold the premium position and deepen it (penetration EV 11.6): the second stage, the pooled supply, the fermentation log.
- We buy the cafe only at or below 532.2k with the supervisor as manager, piloted first (staged 11.6). We license abroad (CAGE 12). We do not ship buns; we do not launch the value line.
Repeat purchase target by the festival, in %?
Độ khó 2/5 · 140 xu + phần thưởng nhỏ khi hoàn thành lần đầu tiên hôm nay
From 34%, owned by the head baker.
The memo rejects the value line because:
Độ khó 1/5 · 100 xu + phần thưởng nhỏ khi hoàn thành lần đầu tiên hôm nay
One subtraction and one VRIO verdict.
Three case slips
- Numbers without owners, owners without dates.
- The retrospective rewrite. The case is written before the festival, not after.
- A memo that cannot say what would prove it wrong. That is a belief.
The memo’s falsification triggers include:
Độ khó 1/5 · 100 xu + phần thưởng nhỏ khi hoàn thành lần đầu tiên hôm nay
A strategy that cannot say what would prove it wrong is a belief.
A case that runs five models and reaches no decision still counts as analysis.
Độ khó 1/5 · 100 xu + phần thưởng nhỏ khi hoàn thành lần đầu tiên hôm nay
Framework tourism: five models, no decision - it never started.
The case is written before the festival, not after.
Độ khó 1/5 · 100 xu + phần thưởng nhỏ khi hoàn thành lần đầu tiên hôm nay
Prediction with review triggers - not the retrospective rewrite.
Recap
- One page, every number traceable to a unit.
- The memo: forty words, three review triggers (repeat 34-45; gap-0; pre-orders -20% by week 4).
- Analysis ends in a decision or it never started.