University Business

1.1 Organisations and stakeholders 1.2 Ownership and governance 1.3 The external environment 1.4 Managers, management and decisions 1.5 Business models and value creation 1.6 entrepreneurship (การEntrepreneurship) 1.7 Evidence-based case analysis

2.1 The accounting equation and elements 2.2 Double entry and ledgers 2.3 Accruals and adjustments 2.4 งบการเงิน 2.5 Cash flow statements 2.6 Ratios and their limits

3.1 Scarcity and opportunity cost 3.2 Demand and supply 3.3 Elasticity 3.4 Production and costs 3.5 Market structures 3.6 Market failure and intervention

4.1 National accounts 4.2 Growth and productivity 4.3 Inflation and unemployment 4.4 การเงินและธนาคาร 4.5 Macroeconomic policy 4.6 International linkages

5.1 Data and sampling 5.2 Descriptive measures and visualisation 5.3 Probability and distributions 5.4 Sampling distributions and estimation 5.5 Hypothesis testing 5.6 Regression and correlation 5.7 Decision limitations

6.1 Cost behaviour 6.2 Cost-volume-profit analysis 6.3 Costing systems 6.4 Budgeting 6.5 Variance analysis 6.6 Relevant-cost decisions

7.1 Marketing research 7.2 Segmentation and positioning 7.3 Product and value 7.4 Pricing 7.5 ช่องทาง 7.6 Promotion and digital measurement 7.7 Marketing ethics

8.1 Individual behaviour and perception 8.2 แรงจูงใจ (Motivation) 8.3 Teams 8.4 Leadership and culture 8.5 Recruitment and development 8.6 Performance and change 8.7 Inclusion and ethics

9.1 Time value of money 9.2 Cash flows and valuation basics 9.3 การประเมินการลงทุน 9.4 Risk and return 9.5 Cost of capital 9.6 Financing and working capital