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Operations management (A Level)

A-Level Business · Topic 9

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9.1

Location and relocation

Syllabus
  1. explain the factors influencing the location and relocation of a business (including international location)
  2. explain the optimum scale of operation and the significance of economies and diseconomies of scale

Source: Cambridge International syllabus

Where a business sits affects its costs, its sales and its staff. Choosing a place is called location 选址; moving to a new place is relocation 迁址.

Factors that influence the choice fall into two groups:

  • quantitative factors 定量因素 — things you can measure in money, such as rent, wages, transport costs and government grants.
  • qualitative factors 定性因素 — things that are harder to measure, such as the skills of local workers, nearness to customers or suppliers, and the owner's own wishes.

A firm picks the place where the benefits, money and non-money together, are greatest.

Quantitative factors (rent, wages, transport, grants) and qualitative factors (worker skills, nearness, owner's wishes) both feeding into the choice of the location with the greatest total benefit A location decision weighs both the money factors and the harder-to-measure ones, then picks the place with the greatest total benefit

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Location factor lab

Classify why a business chooses one site over another.

Vocabulary Train
English Chinese Pinyin
location 选址 xuǎn zhǐ
relocation 迁址 qiān zhǐ
quantitative factors 定量因素 dìng liàng yīn sù
qualitative factors 定性因素 dìng xìng yīn sù
9.1

International location

Many firms now locate abroad. Moving production to another country is offshoring 离岸外包. The reasons are often lower wages, nearness to new markets, fewer rules, or government help. The risks are longer supply lines, language and culture differences, and possible damage to the firm's image.

Vocabulary Train
English Chinese Pinyin
offshoring 离岸外包 lí àn wài bāo
9.1

The optimum scale of operation

As a firm grows, its average cost first falls (from economies of scale) and later rises (from diseconomies of scale). The optimum scale 最优规模 is the size at which the average cost per unit is at its lowest.

  • economies of scale 规模经济 — cost savings from being larger (e.g. bulk buying).
  • diseconomies of scale 规模不经济 — rising average cost when a firm grows too big (e.g. poor communication).

A firm should try to grow up to its optimum scale, but not beyond it.

U-shaped average cost curve: cost falls while the firm is too small, reaches its lowest point at the optimum scale, then rises when the firm is too big The optimum scale is the output where average cost per unit is lowest

Vocabulary Train
English Chinese Pinyin
optimum scale 最优规模 zuì yōu guī mó
economies of scale 规模经济 guī mó jīng jì
diseconomies of scale 规模不经济 guī mó bù jīng jì
9.2

Why quality matters

Syllabus
  1. explain the importance of quality and methods of managing quality (quality control, quality assurance, total quality management, benchmarking)

Source: Cambridge International syllabus

Quality 质量 means how well a product meets the customer's needs. Good quality wins repeat custom, lets the firm charge more, protects its brand, and cuts the cost of waste and returns. Poor quality loses customers and damages the firm's name.

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Leadership style lab

Pick the management style that fits each situation.

Vocabulary Train
English Chinese Pinyin
quality 质量 zhì liàng
9.2

Methods of managing quality

Method How it works
quality control 质量控制 check finished products and remove the faulty ones at the end
quality assurance 质量保证 build quality into every stage, so faults are prevented, not just found
total quality management 全面质量管理 (TQM) every worker takes responsibility for quality, aiming for zero faults
benchmarking 标杆管理 compare the firm's methods with the best firms, and copy what they do well

Quality control finds faults late, after money is already spent. Quality assurance and TQM try to stop faults happening, which is usually cheaper in the long run.

Quality control checks faulty goods only at the end with an inspector, while quality assurance builds a quality check into every production stage Quality control checks at the end; quality assurance builds quality into every stage

Vocabulary Train
English Chinese Pinyin
quality control 质量控制 zhì liàng kòng zhì
quality assurance 质量保证 zhì liàng bǎo zhèng
total quality management 全面质量管理 quán miàn zhì liàng guǎn lǐ
benchmarking 标杆管理 biāo gān guǎn lǐ
9.3

Operations strategy: lean production

Syllabus
  1. explain operations decisions: lean production, capacity management, and the use of technology
  2. use critical path analysis (CPA) to plan and manage projects (EST, LFT, total float, critical path, minimum project duration)

Source: Cambridge International syllabus

Robotic arms automating a factory production line Factory automation — A-Level operations covers lean production, technology and the supply chain.

Lean production 精益生产 means making products with the least possible waste 浪费 — of time, materials, space and effort. Methods like just-in-time and continuous improvement cut waste, lower cost, and raise quality. Less money is tied up in stock, and problems are fixed quickly.

Explore

SWOT strategy lab

Sort strategy evidence into internal and external factors.

Vocabulary Train
English Chinese Pinyin
lean production 精益生产 jīng yì shēng chǎn
waste 浪费 làng fèi
9.3

Capacity management and technology

Capacity management 产能管理 means matching what the firm can produce to the demand it faces. If demand is higher than capacity, the firm may add shifts, hire staff or outsource; if demand is lower, it may cut output or find new orders. New technology 技术, such as automation and data systems, helps a firm produce more, to a higher standard, at a lower cost.

Vocabulary Train
English Chinese Pinyin
capacity management 产能管理 chǎn néng guǎn lǐ
technology 技术 jì shù
9.3

Critical path analysis

Critical path analysis 关键路径分析 (CPA) is a tool for planning a project made of many tasks. It draws the tasks as a network of arrows and nodes 节点 (circles), in the order they must happen. For each task it works out timings:

  • the earliest start time 最早开始时间 (EST) — the soonest a task can begin, once earlier tasks are done.
  • the latest finish time 最晚完成时间 (LFT) — the latest a task can finish without delaying the whole project.

From these comes the total float 总浮动时间 — the spare time a task has before it delays the project:

$$\text{total float} = \text{LFT} - \text{duration} - \text{EST}$$

The critical path 关键路径 is the chain of tasks with zero float. These tasks cannot be late, or the whole project is late. Adding up the times along this path gives the minimum project duration 最短项目工期 — the shortest time the project can take.

Critical path network of five nodes joined by labelled activity arrows; each node shows its earliest start and latest finish time, and the critical path of zero-float activities is highlighted The critical path is the chain of activities with zero float — they set the project's length

CPA helps managers find the tasks that matter most, order resources for the right time, and see where delays would hurt. But it is only as good as the time estimates it is built on.

Worked example. A task has an EST of 6 days, a duration of 4 days, and an LFT of 14 days. Find its total float, and say whether it lies on the critical path. Use the formula: total float = LFT − duration − EST = $14 - 4 - 6 =$ 4 days. So the task could start up to 4 days late, or overrun by 4 days, without delaying the project - and because its float is not zero, it is not on the critical path. Only tasks with zero float are critical. Two points carry the marks: float is the spare time on that task, so using it up makes the task critical; and shortening a non-critical task like this one does not shorten the project at all, because only the critical path sets the minimum project duration.

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Critical path analysis

CPA finds the sequence of tasks that decides the shortest time a project can take.

Explore

Find the critical path

Drag the durations — the network rolls forward and back, the floats update, and the critical path jumps to whichever route is longest.

Vocabulary Train
English Chinese Pinyin
critical path analysis 关键路径分析 guān jiàn lù jìng fēn xī
nodes 节点 jié diǎn
earliest start time 最早开始时间 zuì zǎo kāi shǐ shí jiān
latest finish time 最晚完成时间 zuì wǎn wán chéng shí jiān
total float 总浮动时间 zǒng fú dòng shí jiān
critical path 关键路径 guān jiàn lù jìng
minimum project duration 最短项目工期 zuì duǎn xiàng mù gōng qī
9.3

Exam tips

  • Compare quality methods: quality control (inspect at the end) versus quality assurance / TQM (build quality in at every stage).
  • Explain lean production (cutting waste — time, stock, defects) with a named method (kaizen, JIT).
  • On a critical path network, work out the EST/LFT, the float, and the critical activities (zero float) that set the minimum time.

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