向来 (always / all along)

Always punctual

• Your colleague has never been late in ten years.
• he / him他tāalways向来xiàng láidegree / adjective linker很hěnon time准时zhǔn shí，today今天jīn tiānnot / haven't没méito come来lái，to be certain肯定kěn dìngto be occupied with sth有事yǒu shì。 — "He's always been punctual; if he hasn't come today, something must be up."

always向来xiàng lái + verb / adj = always, all along

• always向来xiàng lái describes a long-standing habit or character, from the past until now: always向来xiàng láidegree / adjective linker很hěnto economize节约jié yuē, always向来xiàng láinot不bùto drink (alcohol)喝酒hē jiǔ.
• It goes after the subject, before the predicate.

she她tāalways向来xiàng láinot不bùdrink喝hēalcohol酒jiǔ。

Character and habits

• this这家zhè jiāshop店diànalways向来xiàng láifor以yǐservice服务fú wùgood好hǎobeen famous出名chū míng。 — "This shop has always been known for its good service."
• I / me我wǒalways向来xiàng láinot不bùto be convinced (that sth…相信xiāng xìnthis kind of这种zhè zhǒngto advertise广告guǎng gào。 — "I've never believed adverts like this."

this这家zhè jiāshop店diànhas always向来xiàng láifor以yǐservice服务fú wùgood好hǎobeen famous出名chū míng。

Long-term only

always向来xiàng lái versus all day一直yì zhí and always从来cóng lái

• all day一直yì zhí = continuously over a period: today今天jīn tiānall day一直yì zhíraining下雨xià yǔ.
• always从来cóng lái mostly with not不bù / not / haven't没méi: never从来不cóng lái bùto arrive late迟到chí dào. always向来xiàng lái works with positive and negative predicates.

today今天jīn tiānall day一直yì zhíraining下雨xià yǔ。

Recap

Read the full reference: HSK 6 grammar — Adverbs.