Structure and lively language
A clear shape
- Begin with an introduction that names the topic.
- Develop your points in the middle.
- End with a short conclusion that leaves the reader thinking.
Explore
Build an article, top to bottom
Title hooks, opening promises, points deliver, the ending echoes the start.
Practice
Put the parts of an article in order.
Title and opening first, then points, then a conclusion.
Catch the reader
- A strong title and first line catch interest.
- Ask a question, or start with a surprising fact.
- Keep the reader wanting to read more.
The shape of a lively article: hook the reader, keep them, leave them thinking
Practice
A dull title is fine for an article.
A catchy title is needed to grab interest.
Practice
Write a catchy first line for an article about your town.
Example: 'Think nothing happens in a small town? Think again!'
Lively language
- Use varied words and sentence lengths.
- You can speak to the reader directly with 'you'.
- Keep the tone friendly, but not too casual.
Practice
Lively language for an article means…
Variety keeps the writing lively.
Lively lines, dissected
- "Street food in our town is not just cheap. It's theatre. You watch the cook toss noodles through fire, and suddenly dinner has a soundtrack."
- Sentence lengths: long → two-word punch (It's theatre.) → long again. That rhythm is the energy.
- Direct address (you watch) pulls the reader onto the street.
- One tiny metaphor (a soundtrack) beats three adjectives.
Practice
Which TWO techniques did the street-food paragraph use?
Short punch sentences and direct address give the writing rhythm and pull.
Key idea
- Introduction → middle → short conclusion.
- A catchy title and opening grab interest.
- Lively, varied language keeps the energy up.