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1 · 기업 조직 및 이해관계자
- 1.1 Introduction to business management
- 1.2 What is a business and what kinds exist?
- 1.3 Objectives and stakeholders
- 1.4 Growth, evolution and multinationals
- 1.5 Checklist
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2 · 인적 자원 및 동기 부여
- 2.1 Human resource management
- 2.2 HR planning and organisational structure
- 2.3 Leadership, motivation and communication
- 2.4 Checklist
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3 · 금융, 회계 및 평가
- 3.1 Finance and accounts
- 3.2 The role of finance and its sources
- 3.3 Costs, revenues and final accounts
- 3.4 Ratio analysis and cash flow
- 3.5 Investment appraisal
- 3.6 Checklist
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4 · 마케팅 결정
- 4.1 Marketing
- 4.2 The role of marketing and marketing planning
- 4.3 Market research
- 4.4 The seven Ps of the marketing mix
- 4.5 Checklist
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5 · 운영 및 손익분기점 결정
- 5.1 Operations management
- 5.2 The transformation process and operations methods
- 5.3 Location
- 5.4 Break-even analysis
- 5.5 Checklist
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