Strategi bisnis
Diperkenalkan| English | Makna |
|---|---|
| strategy/ˈstrætədʒi/ | Strategi |
| SWOT/swɒt/ | Analisis SWOT |
| strengths/streŋθs/ | Keunggulan |
| weaknesses/ˈwiːknəsɪz/ | Kelemahan |
| opportunities/ɒpəˈtjuːnɪtiz/ | Peluang |
| threats/θrets/ | Ancaman |
| tactics/ˈtæktɪks/ | Taktik |
Choosing a direction
- Day-to-day decisions keep a business running; strategy 战略 decides where it is going over years.
- Good strategy starts by understanding the firm's position — inside and out.
Laboratorium strategi SWOT
Urutkan bukti strategi ke dalam faktor internal dan eksternal.
Dalam analisis SWOT, peluang dan ancaman adalah:
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Peluang dan ancaman bersifat eksternal; kekuatan dan kelemahan bersifat internal.
Manakah yang merupakan faktor INTERNAL dalam SWOT? (Pilih semua yang berlaku.)
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Kekuatan dan kelemahan bersifat internal; peluang dan ancaman bersifat eksternal.
Dalam SWOT, huruf W berdiri untuk ______.
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SWOT = Kekuatan, Kelemahan, Peluang, Ancaman.
SWOT SWOT分析 analysis
- SWOT examines Strengths 优势, Weaknesses 劣势 (internal) and Opportunities 机会, Threats 威胁 (external).
- It summarises a firm's position to guide strategic choices.
SWOT analysis sorts internal strengths and weaknesses from external opportunities and threats
Analisis SWOT hanya bermanfaat jika bisnis bertindak berdasarkan temuan tersebut.
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Analisis tanpa tindakan tidak mengubah apa pun.
From analysis to strategy
- Use strengths to seize opportunities; fix weaknesses; defend against threats.
- A strategy is a long-term plan to achieve the firm's objectives.
Worked example. A bakery's SWOT: strong local brand (S), no online presence (W), growing demand for delivery (O), a new rival (T). Strategy: build an online ordering service to turn the opportunity into sales before the rival does.
A decision tree weighs each choice by its likely payoff
Pohon keputusan — mundurkan EMV
Seret probabilitas dan pembayaran. Nilai harapan setiap opsi diperbarui secara langsung — cabang yang kalah mendapat tanda pemotongan, dan catatan menunjukkan probabilitas di mana keputusan berbalik.
Strategi paling tepat digambarkan sebagai:
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Strategi adalah arah jangka panjang; taktik adalah tindakan jangka pendek.
Strategy vs tactics 策略
- Strategy is the long-term direction (which markets, which products).
- Tactics are the short-term actions that carry it out (a promotion, a price cut).
SWOT describes, it doesn't decide. Listing strengths and threats is only the start — the value is in acting on it. A SWOT that gathers dust changes nothing.
You've got it
- SWOT = Strengths, Weaknesses (internal) + Opportunities, Threats (external)
- turn strengths onto opportunities, fix weaknesses, defend against threats
- strategy = long-term direction; tactics = the short-term actions