9609 Business June 2025 Question Paper 11

1 (a) Define the term job enrichment. [2]

(b) Explain one disadvantage to a business of using empowerment to motivate employees. [3]

2 (a) Define the term price discrimination. [2]

(b) Explain one disadvantage to a business of using competitive pricing. [3]

3 (a) Define the term capital intensive operations. [2]

(b) Explain one limitation to a business of labour intensive operations. [3]

4 Analyse one way a business might fail as a consequence of lack of finance. [5] Section B Answer one question only. EITHER

5 (a) Analyse two ways business enterprise can help the development of a country. [8]

(b) ‘Intrapreneurship is the most important factor that will ensure the success of a computer entertainment business.’

Evaluate this view. [12] OR

6 (a) Analyse two ways international markets may present different challenges to a business than national markets. [8]

(b) Evaluate whether customer relationship marketing (CRM) is suitable for all small businesses.

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