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An opinion survey cannot measure every outcome

  • The materials team asks, “Do you like our new label layout?” A positive answer may show preference, but it does not show whether the reader can sort the four items correctly. The method must match the outcome in the question.
  • This original GAC033-aligned lesson compares an observation, a survey and a small experiment. All are useful for some questions. None is automatically the best method for every topic, and an elaborate method cannot repair a vague research question.

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